Illumivue Privacy Policy

Please click on the sections below to learn more about our Privacy Policy:

1. Information We Collect
2. Sources of Information
3. How We Use Information
4. How We Disclose Information
5. Cookies, Analytics, and Advertising
6. Payment Processing
7. Email and SMS Marketing
8. Your Privacy Rights
9. California Privacy Notice
10. Other U.S. State Privacy Rights
11. Do Not Sell or Share My Personal Information
12. Data Retention
13. Data Security
14. Children
15. Links to Third-Party Websites
16. International Users
17. Changes to This Privacy Policy
18. Contact Us

For purposes of this Privacy Policy:

• “Website” means the website owned or operated by Illumivue, currently located at www.illumivue.com.
• “Platform” means the Website and related online services, technologies, forms, tools, content, and communications through which Illumivue provides product information, brand information, support resources, and dealer inquiry opportunities.
• “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular individual or household.
• “Sensitive Personal Information” means information treated as sensitive under applicable privacy laws, which may include account credentials, precise geolocation, government identifiers, and similar data.
• “Users” means persons who access or use the Website or Platform.

1. Information We Collect

We may collect the following categories of information depending on how you interact with us:

Contact Information

• Name
• Email address
• Telephone number
• Company name
• Business address
• Job title or role
• State, region, or market area

Dealer Inquiry and Business Information

• Information submitted through dealer inquiry forms
• Business contact details
• Company or organization information
• Dealer interest, product interest, or reseller-related requests
• Information needed to route you to WAVE Electronics dealer resources
• Communications related to dealer eligibility, account setup, or next steps

Product Interest and Preference Information

• Products, pages, or resources viewed
• Product categories of interest
• Downloaded resources, if applicable
• Form submissions
• Marketing preferences
• Survey responses, comments, questions, or feedback

Device, Internet, and Network Activity Information

• IP address
• Browser type and version
• Device type
• Operating system
• Referring and exit pages
• Pages viewed
• Search terms used on the Website
• Date and time of visits
• Clickstream data
• Cart, checkout, and browsing activity
• Cookie identifiers and similar tracking identifiers

Approximate Location Information

We may infer approximate location from IP address or shipping and billing information. We do not intend to collect precise geolocation unless you choose to provide it or enable functionality that requires it.

Communications Information

We may collect information when you contact us by email, phone, website form, chat, SMS, social media, or other communication channels, including the content of your message and our response.

Sensitive Personal Information

We do not seek to collect sensitive personal information unless it is necessary to complete a transaction, secure an account, prevent fraud, comply with law, or provide requested services. Please do not send us sensitive personal information unless specifically requested.

2. Sources of Information

We may collect information from the following sources:

• You directly: when you submit a contact form, request product information, inquire about becoming a dealer, subscribe to marketing, or otherwise provide information.
• Your device and browser: when you access or use the Website through cookies, pixels, tags, log files, analytics tools, and similar technologies.
• Service providers: including website hosting providers, analytics providers, advertising partners, customer relationship management providers, email marketing providers, security providers, and form processing tools.
• Affiliated entities: including MSTR Brand, WAVE Electronics, SurfOpCo, LLC, and related entities involved in responding to inquiries, supporting dealer requests, and operating the Website.
• Advertising and analytics partners: when they provide information about website engagement, ad performance, and marketing attribution.
• Public or commercially available sources: where permitted by law.

3. How We Use Information

We may use personal information for the following purposes:

• To operate, maintain, and improve the Website and Platform
• To provide product information, brand information, educational resources, and support materials
• To respond to contact forms, inquiries, feedback, and requests
• To route dealer inquiries or potential dealer requests to WAVE Electronics
• To evaluate, support, or respond to business and dealer-related inquiries
• To send service-related communications
• To send marketing communications where permitted by law
• To personalize Website content and understand product interest
• To conduct analytics, reporting, testing, and business intelligence
• To measure advertising effectiveness and deliver relevant advertising
• To detect, prevent, and respond to fraud, security incidents, misuse, and unauthorized access
• To debug, repair, and improve Website functionality
• To comply with legal obligations and regulatory requirements
• To enforce our terms, policies, agreements, and rights
• To protect the rights, property, safety, and security of Illumivue, MSTR Brand, WAVE Electronics, SurfOpCo, LLC, Website users, dealers, and others
• For any other purpose disclosed to you at the time information is collected or with your consent

4. How We Disclose Information

We may disclose personal information to the following categories of recipients:

• Affiliated entities: including MSTR Brand, WAVE Electronics, SurfOpCo, LLC, and related entities involved in operating the Website, responding to inquiries, supporting dealer relationships, and providing product or business information.
• Website hosting and technology providers: to operate the Website, forms, content, security, and related systems.
• Customer relationship management providers: to manage inquiries, contact records, business leads, and dealer-related requests.
• Marketing and email providers: to send promotional, informational, or service-related communications.
• Analytics providers: to understand Website performance, traffic, engagement, and conversion behavior.
• Advertising partners: to deliver, measure, and improve advertising and retargeting campaigns.
• Security and fraud prevention providers: to detect and prevent unauthorized activity, misuse, spam, and security incidents.
• Professional advisors: including attorneys, accountants, auditors, insurers, and consultants.
• Government, regulatory, or law enforcement authorities: where required or permitted by law.
• Business transaction parties: in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.
• Other parties with your consent: or as otherwise disclosed at the time of collection.

We do not knowingly disclose personal information to third parties for their own direct marketing purposes without your consent. However, some analytics, advertising, and retargeting activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws.

5. Cookies, Analytics, and Advertising

We and our service providers may use cookies, pixels, tags, scripts, log files, software development kits, local storage, and similar technologies to operate the Website, remember preferences, understand user behavior, improve performance, prevent fraud, measure marketing effectiveness, and deliver relevant advertising.

Third-Party Tracking Technologies

Third parties such as analytics providers, ecommerce service providers, customer relationship management (CRM) providers, advertising networks, marketing platforms, social media platforms, and other service providers may also use cookies, pixels, tags, web beacons, and similar technologies through our Website.

These technologies may collect information regarding your interactions with our Website, advertisements, products, services, and communications. Information collected through these technologies may be used to analyze Website performance, improve user experience, personalize content, measure advertising effectiveness, support marketing campaigns, prevent fraud, and provide other business functions.

Depending on your location and applicable law, you may have the ability to manage cookie preferences through our cookie consent tools, browser settings, or legally recognized opt-out mechanisms. You may disable cookies through your browser settings; however, certain Website features, account functionality, shopping cart services, checkout processes, and other portions of the Website may not function properly if cookies are disabled.

Google Analytics

Google LLC ("Google") is one example of a service provider that uses cookies and similar technologies to collect information regarding browsing activities over time and across websites following a user's visit to our Website. Google Analytics is a web analytics service provided by Google that uses cookies and related technologies to help us understand how visitors interact with our Website.

Google Analytics may collect information such as IP address, browser type, device information, pages viewed, time spent on pages, referral sources, and interactions with Website features. This information helps us analyze Website performance, identify usage trends, improve our products and services, and enhance the overall user experience.

For more information about how Google uses information collected through Google Analytics and related services, please visit: https://www.google.com/policies/privacy/partners/.

Additional information regarding Google Analytics may be found at: https://www.google.com/analytics/terms/us.html.

Users may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout/.

Types of Cookies and Tracking Technologies

• Strictly necessary cookies: required for Website functionality, security, cart, checkout, account login, and order processing.
• Functional cookies: used to remember preferences and improve usability.
• Analytics cookies: used to understand how visitors interact with the Website.
• Advertising cookies and pixels: used to deliver, personalize, measure, and improve advertising campaigns.

Analytics and Advertising Tools

We may use third-party technologies such as Google Analytics, Google Tag Manager, Google Ads, Microsoft Advertising, Meta Pixel, email marketing platforms, and similar tools. These providers may collect or receive information from the Website and elsewhere on the internet and use that information to provide measurement services, targeted advertising, attribution reporting, and audience analytics.

You can learn more about how Google uses information from sites or apps that use its services at www.google.com/policies/privacy/partners/.

You can opt out of Google Analytics by visiting tools.google.com/dlpage/gaoptout/.

To learn more about cookies, visit www.allaboutcookies.org.

To learn more about interest-based advertising choices, visit www.aboutads.info.

Browser Controls

Most browsers allow you to refuse, disable, or delete cookies. If you disable cookies, certain parts of the Website may not work properly, including account login, shopping cart, checkout, personalization, and preference settings.

Do Not Track

Some browsers offer “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, the Website does not currently respond to Do Not Track signals. Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, to the extent applicable to our data practices.

6. Payment Processing

When you place an order, payment information is processed by third-party payment processors. These processors may collect payment card information, billing information, transaction details, fraud prevention information, and other data necessary to process your payment.

We do not intentionally collect or store full payment card numbers on our Website servers. Payment processors may provide us with limited transaction information, such as payment confirmation, payment method type, card brand, last four digits, billing address, and risk-screening results.

Your payment information is subject to the privacy policies and security practices of the applicable payment processor.

7. Email and SMS Marketing

If you subscribe to email or SMS communications, we may use your contact information to send promotional messages, product updates, abandoned cart reminders, special offers, and other marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe link included in the message. You may opt out of SMS marketing by replying with the opt-out keyword provided in the message, such as “STOP,” where applicable.

Even if you opt out of marketing communications, we may continue to send transactional or service-related communications, including order confirmations, shipping updates, account notices, password reset messages, and customer support communications.

8. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Confirm whether we process your personal information
• Access personal information we maintain about you
• Correct inaccurate personal information
• Delete personal information
• Obtain a copy of personal information in a portable format
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information
• Limit the use or disclosure of sensitive personal information, where applicable
• Appeal a denied privacy rights request, where required by law
• Be free from unlawful discrimination for exercising privacy rights

How to Submit a Privacy Request

You may submit a privacy request by contacting us at:

Email: [email protected]

Illumivue
8648 Glenmont Drive, Suite 130
Houston, TX 77036

We may need to verify your identity before processing your request. Verification may require matching information you provide with information we already maintain, such as name, email address, billing address, shipping address, order number, or other account details.

You may designate an authorized agent to submit a request on your behalf where permitted by law. We may require proof that you authorized the agent and may also require you to verify your identity directly with us.

9. California Privacy Notice

This section applies to California residents and supplements the rest of this Privacy Policy. California law may provide residents with specific rights regarding personal information.

Categories of Personal Information Collected

Category	Examples	Business or Commercial Purpose
Identifiers	Name, email address, shipping address, billing address, phone number, IP address, account login	Account creation, order processing, shipping, customer support, security, marketing
Commercial Information	Products purchased, viewed, added to cart, returned, or exchanged; order history	Order fulfillment, customer service, analytics, personalization, marketing
Internet or Network Activity	Browsing history on the Website, search history, clickstream data, cookie identifiers, interaction with ads	Website functionality, analytics, fraud prevention, advertising, retargeting
Geolocation Data	Approximate location derived from IP address or address information	Fraud prevention, shipping, localization, analytics
Inferences	Product interests, preferences, purchasing tendencies	Personalization, marketing, analytics, product recommendations
Sensitive Personal Information	Account credentials, payment-related information, and similar information where legally classified as sensitive	Account security, payment processing, fraud prevention, legal compliance

Categories of Sources

We collect personal information from you, your device and browser, service providers, ecommerce systems, payment processors, shipping providers, analytics providers, advertising partners, and other sources described in this Privacy Policy.

Categories of Recipients

We may disclose personal information to ecommerce providers, hosting providers, payment processors, shipping and fulfillment providers, customer support providers, marketing providers, analytics providers, advertising partners, fraud prevention providers, professional advisors, government authorities, and business transaction parties.

Sale or Sharing of Personal Information

We do not sell personal information for money. However, use of certain third-party advertising, retargeting, analytics, or tracking technologies may be considered a “sale” or “sharing” of personal information under California law.

California Privacy Rights

California residents may have the right to request access to personal information, deletion of personal information, correction of inaccurate personal information, information about categories of personal information collected and disclosed, portability of personal information, opt out of sale or sharing, limit use of sensitive personal information where applicable, and not be discriminated against for exercising privacy rights.

California Shine the Light

California Civil Code Section 1798.83 permits California residents to request information regarding disclosure of personal information to third parties for those third parties’ direct marketing purposes. To submit such a request, contact us at [email protected].

10. Other U.S. State Privacy Rights

Residents of certain U.S. states, including but not limited to Colorado, Connecticut, Texas, Utah, Virginia, and other states with applicable consumer privacy laws, may have rights regarding their personal information. These rights may include access, correction, deletion, portability, opt-out of targeted advertising, opt-out of sale of personal information, opt-out of certain profiling, and appeal of denied requests.

To exercise applicable rights, contact us at [email protected]. Please include your name, email address, state of residence, and the right you wish to exercise. We may verify your identity before responding.

If we deny your request and your state provides a right to appeal, you may appeal by replying to our decision email or contacting us at [email protected] with the subject line “Privacy Appeal.”

11. Do Not Sell or Share My Personal Information

We do not sell personal information for money. However, we may use advertising and analytics technologies that disclose identifiers, internet activity, commercial information, or similar data to advertising partners in ways that may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws.

You may opt out of such activities by contacting us at [email protected] with the subject line “Do Not Sell or Share My Personal Information.”

You may also use browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law. We will process legally recognized opt-out preference signals to the extent applicable to our Website and data practices.

12. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information and the reason it is used. We may retain information to:

• Respond to inquiries and provide requested information
• Manage dealer inquiries and business development communications
• Maintain CRM and contact records
• Send marketing communications where permitted
• Comply with legal, accounting, and regulatory obligations
• Prevent fraud, spam, misuse, and security incidents
• Resolve disputes and enforce agreements
• Maintain business records and analytics

When information is no longer needed, we may delete, de-identify, aggregate, or otherwise dispose of it in accordance with applicable law and our business practices.

13. Data Security

The security of your information is important to Illumivue. We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These safeguards may include secure hosting environments, access controls, password protections, encryption in transit where appropriate, payment processor security measures, monitoring, and internal procedures intended to protect information.

However, no website, ecommerce platform, system, transmission, or storage method is completely secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials and for promptly notifying us if you believe your account or interaction with us is no longer secure.

14. Children

The Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

If you believe a child under 13 has provided personal information to us, please contact us at [email protected].

15. Links to Third-Party Websites

The Website may contain links to third-party websites, plug-ins, services, platforms, social media pages, or applications. These third parties may collect information about you if you interact with them.

This Privacy Policy applies only to Illumivue and our Website. We are not responsible for the privacy practices, content, terms, or security of third-party websites or services. You should review the privacy policies of any third-party websites or services you access.

16. International Users

The Website is operated in the United States and is intended primarily for users located in the United States. If you access the Website from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

By using the Website or providing information to us, you consent to the transfer, storage, and processing of your information in the United States to the extent permitted by applicable law.

17. Changes to This Privacy Policy

Illumivue may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Unless otherwise stated, the updated Privacy Policy will apply to information we maintain about you and information collected after the updated policy is posted.

Your continued use of the Website after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.

18. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

Illumivue
8648 Glenmont Drive, Suite 130
Houston, TX 77036